In layman term, Instagram is a social networking platform which allows users to share pictures and videos with people on their Instagram account
It’s 2020, who wont to be an Instagram influencer in a platform that boasts of a billion active users monthly, Instagram influencers such as bloggers, celebrities, and athletes get paid by bands and companies to promote and endorse their products, oftentimes receiving compensation in the form of cash or gifts in exchange.
Becoming an Instagram influencer requires time and dedication on your part.
You are reading the right blog post if you are looking for a sure-fire way to attain Insta fame and become an Instagram influencer in 2020.
To become an Instagram influencer in 2020, you need lots of followers on your IG account, a high engagement rate, and consistent quality content. but not everyone will be successful, but here are our tips to build up your Instagram account to help you attain social media influencer status
Who is an Instagram influencer
Over the last decade, we have seen a steady rise in the number of users on Instagram, from 100 million in 2012 to currently over a billion users and it continues to grow rapidly. According to toa report by Markettinghub influencer marketing is going to attain an 8 billion dollar industry this year, i.e more business will spend more on influencer marketing than before.
How to become an Instagram influencer
Becoming an Instagram influencer takes hard work but you can start by employing this quick and easy steps
Turn it into a business
First things first, before you twinkle anything in your Instagram account, you need to put yourself in a business mindset, an Instagram influencer is a business person, not an employee. If you don’t have an Instagram account before now, you should open one
The first thing you need to do after creating an Instagram account is to convert your Instagram account into a business account, this step will enable you to run your Instagram account like a real business.
To turn your Instagram account into a business account, read on here, an Instagram business account allows you to have more control of your account, you get to use some important tools like Instagram analytics, Instagram ads, and CTA ( call-to-action) button, which are very instrumental in growing your Instagram account
Get a niche
The second important thing to do is to get a niche, in other words, a focus that shouldn’t be too narrow. Nobody makes huge success by being a jack of all trade.
You need to pick a niche you find interesting and niche down but not too much. For example, if you pick sports you can niche down to badminton but not badminton rackets, no one wants to spend time viewing badminton rackets content.
Picking a niche is very important because you need to position yourself in an industry where you command authority because on social media you cant fake your way for too long
Make sure your branding is on-point
In a sea of over 500,000 daily Instagram users including influencers, you must set yourself different from the pack, there is a reason why Kylie Jenner does not copy Ariana grande because people can smell a fake from a mile away
If you want to build a successful reputation on Instagram as an influencer, then you need to have a unique brand which includes your captions and hashtags that reflects your brand’s voice and personality
Post content frequently
It’s not enough to pick a niche and have a unique brand on Instagram as an influencer, if you do not post consistently on Instagram, your engagement rate will fall below par
You need to be posting consistently on your Instagram page, if you are busy you can use tools like Visual planner, it helps you plan and schedule your content, you can also an assistant skilled in graphics design software like Canvas to regular update your Instagram page.
Now that you have gone through the blog post it’s now over to you, what you will do with the knowledge you have gained, although learning how to become an Instagram influencer is only half the battle, the other half is taking action
It time to create great photos and create all those and eye-catching content and the good news is if you stick around and persevere, the results are worth it.